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 By investing in digital marketing strategies long-term, your business can increase brand awareness — and even brand loyalty — of your clients and target audience. A few examples of digital marketing services that boost brand awareness and loyalty include content marketing and social media marketing.

How do content marketing and social media marketing build brand awareness?

Each service focuses on offering your target audience value, whether by creating original content that answers user questions or by engaging users across social platforms. These are digital marketing services that prioritize the experience and interests of users.

By focusing on your clients, rather than your sales goals, you improve your online brand. That reputation can build loyalty among shoppers, encouraging them to choose and stick with your company for the long-term. Their commitment later contributes to your sales goals.

While brand awareness doesn’t deliver immediate results like other digital marketing services, such as pay-per-click (PPC) advertising, it does bring results in the long-term. Those results can include increased conversion and lead generation rates, which have a direct impact on your bottom line.

 A few digital marketing services that can contribute to increasing your market share include email marketing, as well as video marketing. With these services, you can connect with consumers in every stage of your buying funnel, which can encourage them to choose your business when buying.

For example, email marketing generates 50 percent more sales than any other lead generation method. Video marketing, meanwhile, improve conversions by more than 85 percent. In addition, 90 percent of consumers credit video for helping them make a purchase decision.

The ability of these services to drive sales and conversions help grow your revenue and market share.

The goal of digital marketing is simple — grow your business through online marketing and advertising strategies. These strategies revolve around digital technologies, from search engine optimization to social media marketing and more.